When I started spending more time in Istria, Croatia, there were many reasons to begin writing my own travel blog. Not only could I showcase my writing chops, I could also return to writing for pleasure, capturing all of the big feelings that come with being a part-time expat.
How to Become a Freelance Copywriter: A Business Blueprint
I have no interest in creating an e-book or coaching other copywriters. The next time a fledgling writer asks me how to become a freelance copywriter, I’ll point them to this blog post.
As an old-school freelance copywriter trained in a traditional ad agency environment, I’ve never wanted a niche. Specializing in just one industry has never made sense to me.
How to Avoid Rewriting Headaches With Your Copywriter
You don’t have time to write copy—that’s what you hire someone like me for. And if you’ve never been trained in the art of giving creative feedback, you could be wasting even more time.
Social media may have put Blue Apron, Stitch Fix, and Bark Box on the map. But you can bet these successful companies spend plenty of time crafting subscription box email campaigns, too.
What Makes Great Email Subject Lines? A Copywriter Weighs In.
I spend a lot of time thinking about subject lines. I pay attention to open rate trends, and let me tell you, they change fairly often. Keep these guidelines in mind.
How to Channel Your Inner Don Draper When Branding Your Company
A brand can convey many things—a promise, a personality, a point of view. But what exactly is a brand? Why does it matter to you or your business? And how do you go about building one?
