Why I Started My Own Travel Blog on Substack

Aug 15, 2024

Why I Started a Travel Blog on Substack

When I started spending more time in Istria, Croatia, there were many reasons to begin writing my own travel blog. Not only could I showcase my writing chops, I could also return to writing for pleasure, capturing all of the big feelings that come with being a part-time expat.

Read More →

Aug 15, 2024

How to Become a Freelance Copywriter: A Business Blueprint

Aug 10, 2022

How to Become a Freelance Copywriter: A Business Blueprint

I have no interest in creating an e-book or coaching other copywriters. The next time a fledgling writer asks me how to become a freelance copywriter, I’ll point them to this blog post.

Read More →

Aug 10, 2022

Feb 18, 2021

Free to Be...You and Me: Lessons in Authentic Brand Content

We all know the key to good marketing isn’t trying to be all things to all people. It’s staying true to what your brand stands for.

Read More →

Feb 18, 2021

3 Ways the COVID-19 Pandemic Will Inspire New Business Ideas

Apr 10, 2020

3 Ways the COVID-19 Pandemic Will Inspire New Business Ideas

Like the Great Depression, World War II and 9/11, the COVID-19 pandemic will transform our society in ways we are only beginning to imagine.

Read More →

Apr 10, 2020

9 Effective Event Marketing Emails You Need to Fill Seats (Copy)

Jun 11, 2019

9 Effective Event Marketing Emails You Need to Fill Seats

When I was new to event marketing, I naively assumed that you had to have the entire conference planned in advance before you began selling tickets.

Read More →

Jun 11, 2019

May 22, 2019

You Guys, I Figured out My Niche

As an old-school freelance copywriter trained in a traditional ad agency environment, I’ve never wanted a niche. Specializing in just one industry has never made sense to me.

Read More →

May 22, 2019

It's Beginning to Look a Lot Like Content: A Freelance Copywriter's Ode to the Season

Dec 10, 2018

It’s Beginning to Look a Lot Like Content

A freelance copywriter’s ode to the season.

Read More →

Dec 10, 2018

8 Headline Formulas to Steal When You're Stuck

Sep 12, 2017

8 Headline Formulas to Steal When You’re Stuck

Email subject lines, blog post titles, landing page headers, social media kickers, call them what you will—they’re all just headlines to me.

Read More →

Sep 12, 2017

How to Avoid Rewriting Headaches With Your Copywriter

Sep 6, 2017

How to Avoid Rewriting Headaches With Your Copywriter

You don’t have time to write copy—that’s what you hire someone like me for. And if you’ve never been trained in the art of giving creative feedback, you could be wasting even more time.

Read More →

Sep 6, 2017

Aug 22, 2017

2 Subscription Box Email Fails Worth Noting

Social media may have put Blue Apron, Stitch Fix, and Bark Box on the map. But you can bet these successful companies spend plenty of time crafting subscription box email campaigns, too.

Read More →

Aug 22, 2017

How to Write a Quick-and-Dirty Creative Brief for Better Content

Jun 7, 2017

How to Write a Quick-and-Dirty Creative Brief for Better Content

Taking just fifteen minutes to answer the following 10 questions, however, will make all the difference in the quality of content you’re producing.

Read More →

Jun 7, 2017

What Makes Great Email Subject Lines? Copywriter Weighs In.

Feb 17, 2017

What Makes Great Email Subject Lines? A Copywriter Weighs In.

I spend a lot of time thinking about subject lines. I pay attention to open rate trends, and let me tell you, they change fairly often. Keep these guidelines in mind.

Read More →

Feb 17, 2017

How to Channel Your Inner Don Draper When Branding Your Company

Jan 20, 2017

How to Channel Your Inner Don Draper When Branding Your Company

A brand can convey many things—a promise, a personality, a point of view. But what exactly is a brand? Why does it matter to you or your business? And how do you go about building one?

Read More →

Jan 20, 2017

Sep 3, 2015

3 “Signs” of Hard-Working Copy

Seen a great sign recently? I’d love to see it. Share it with me on Twitter at @HMCopy.

Read More →

Sep 3, 2015

You're on Page One of Google. Is Your Copy Driving Sales Away?

Aug 20, 2014

You’re on Page One of Google. Is Your Copy Driving Sales Away?

I humbly submit that, like many companies today, you’ve overlooked a tool in your creative arsenal: the words. Words engage. Invite. Entice. Romance.

Read More →

Aug 20, 2014

The Blog:

Heather’s Latest Musings on All Things Creative

Why I Started a Travel Blog on Substack

When I started spending more time in Istria, Croatia, there were many reasons to begin writing my own travel blog. Not only could I showcase my writing chops, I could also return to writing for pleasure, capturing all of the big feelings that come with being a part-time expat.

How to Become a Freelance Copywriter: A Business Blueprint

I have no interest in creating an e-book or coaching other copywriters. The next time a fledgling writer asks me how to become a freelance copywriter, I’ll point them to this blog post.

Free to Be...You and Me: Lessons in Authentic Brand Content

We all know the key to good marketing isn’t trying to be all things to all people. It’s staying true to what your brand stands for.

3 Ways the COVID-19 Pandemic Will Inspire New Business Ideas

Like the Great Depression, World War II and 9/11, the COVID-19 pandemic will transform our society in ways we are only beginning to imagine.

9 Effective Event Marketing Emails You Need to Fill Seats

When I was new to event marketing, I naively assumed that you had to have the entire conference planned in advance before you began selling tickets.

You Guys, I Figured out My Niche

As an old-school freelance copywriter trained in a traditional ad agency environment, I’ve never wanted a niche. Specializing in just one industry has never made sense to me.

It’s Beginning to Look a Lot Like Content

A freelance copywriter’s ode to the season.

8 Headline Formulas to Steal When You’re Stuck

Email subject lines, blog post titles, landing page headers, social media kickers, call them what you will—they’re all just headlines to me.

How to Avoid Rewriting Headaches With Your Copywriter

You don’t have time to write copy—that’s what you hire someone like me for. And if you’ve never been trained in the art of giving creative feedback, you could be wasting even more time.

2 Subscription Box Email Fails Worth Noting

Social media may have put Blue Apron, Stitch Fix, and Bark Box on the map. But you can bet these successful companies spend plenty of time crafting subscription box email campaigns, too.

How to Write a Quick-and-Dirty Creative Brief for Better Content

Taking just fifteen minutes to answer the following 10 questions, however, will make all the difference in the quality of content you’re producing.

What Makes Great Email Subject Lines? A Copywriter Weighs In.

I spend a lot of time thinking about subject lines. I pay attention to open rate trends, and let me tell you, they change fairly often. Keep these guidelines in mind.

How to Channel Your Inner Don Draper When Branding Your Company

A brand can convey many things—a promise, a personality, a point of view. But what exactly is a brand? Why does it matter to you or your business? And how do you go about building one?

3 “Signs” of Hard-Working Copy

Seen a great sign recently? I’d love to see it. Share it with me on Twitter at @HMCopy.

You’re on Page One of Google. Is Your Copy Driving Sales Away?

I humbly submit that, like many companies today, you’ve overlooked a tool in your creative arsenal: the words. Words engage. Invite. Entice. Romance.

Hello!

I’m Heather
and I’m a copy nerd

|

find your way around About Portfolio Pricing Blog

got words?

Find me On

Linkedin Substack

The Blog:

Heather’s Latest Musings on All Things Creative

Why I Started a Travel Blog on Substack

When I started spending more time in Istria, Croatia, there were many reasons to begin writing my own travel blog. Not only could I showcase my writing chops, I could also return to writing for pleasure, capturing all of the big feelings that come with being a part-time expat.

How to Become a Freelance Copywriter: A Business Blueprint

I have no interest in creating an e-book or coaching other copywriters. The next time a fledgling writer asks me how to become a freelance copywriter, I’ll point them to this blog post.

Free to Be...You and Me: Lessons in Authentic Brand Content

We all know the key to good marketing isn’t trying to be all things to all people. It’s staying true to what your brand stands for.

3 Ways the COVID-19 Pandemic Will Inspire New Business Ideas

Like the Great Depression, World War II and 9/11, the COVID-19 pandemic will transform our society in ways we are only beginning to imagine.

9 Effective Event Marketing Emails You Need to Fill Seats

When I was new to event marketing, I naively assumed that you had to have the entire conference planned in advance before you began selling tickets.

You Guys, I Figured out My Niche

As an old-school freelance copywriter trained in a traditional ad agency environment, I’ve never wanted a niche. Specializing in just one industry has never made sense to me.

It’s Beginning to Look a Lot Like Content

A freelance copywriter’s ode to the season.

8 Headline Formulas to Steal When You’re Stuck

Email subject lines, blog post titles, landing page headers, social media kickers, call them what you will—they’re all just headlines to me.

How to Avoid Rewriting Headaches With Your Copywriter

You don’t have time to write copy—that’s what you hire someone like me for. And if you’ve never been trained in the art of giving creative feedback, you could be wasting even more time.

2 Subscription Box Email Fails Worth Noting

Social media may have put Blue Apron, Stitch Fix, and Bark Box on the map. But you can bet these successful companies spend plenty of time crafting subscription box email campaigns, too.

How to Write a Quick-and-Dirty Creative Brief for Better Content

Taking just fifteen minutes to answer the following 10 questions, however, will make all the difference in the quality of content you’re producing.

What Makes Great Email Subject Lines? A Copywriter Weighs In.

I spend a lot of time thinking about subject lines. I pay attention to open rate trends, and let me tell you, they change fairly often. Keep these guidelines in mind.

How to Channel Your Inner Don Draper When Branding Your Company

A brand can convey many things—a promise, a personality, a point of view. But what exactly is a brand? Why does it matter to you or your business? And how do you go about building one?

3 “Signs” of Hard-Working Copy

Seen a great sign recently? I’d love to see it. Share it with me on Twitter at @HMCopy.

You’re on Page One of Google. Is Your Copy Driving Sales Away?

I humbly submit that, like many companies today, you’ve overlooked a tool in your creative arsenal: the words. Words engage. Invite. Entice. Romance.

Hello!

I’m Heatherand I’m a copy nerd

|

find your way around About Portfolio Pricing Blog

got words?

Find me On

Linkedin Substack

I’m Heather
and I’m a copy nerd