It’s beginning to look a lot like Content
Everywhere you go
Take a look at your email bin, it’s glistening once again
With free shipping and offers all aglow
It’s beginning to look a lot like Content
Posts on every site
But the prettiest sight to see is the click-thrus that will be
On your own website
A pair of case studies and a white paper
Is the wish of B2B
Ads that zing and headlines that sing
Is the hope of B2C
And this freelancer can hardly wait for school to start you see
It’s beginning to look a lot like Content
Everywhere you screen
There’s a blog on a bland hotel, one on a shark as well
It’s the nerdy kind that doesn’t mind the memes
It’s beginning to look a lot like Content
Soon the clicks will start
And the thing that will make ’em ring is the CTA you sing
Right within your heart
It’s beginning to look a lot like Content
E-books galore online
But the prettiest sight to see is the package that will be
By your own front door
Sure it’s Content, once more
Happy holidays to my clients and colleagues.
Here’s to a crazily creative 2019!
— Heather
