How to Channel Your Inner Don Draper When Branding Your Company
blog post
Jan 20, 2017
How to Channel Your Inner Don Draper When Branding Your Company
|
By Heather Munro
Photo by Clem Onojeghue on UnSplash
As a copywriter, small business owners approach me all the time about branding. Mostly, they wonder what the heck it is. It’s at times like these that I pretend I’m Don (not Peggy, Don) at Sterling Cooper and give the following client pitch.
A brand can convey many things—a promise, a personality, a point of view. But what exactly is a brand? Why does it matter to you or your business? And how do you go about building one?
I’ll be teaching a brand-new class on that very subject at Boulder Digital Arts. Share this blog with your friends, especially if they’re business owners looking to stand out from their competition. Here are the details.
Branding Basics Class:
February 8, 2016, 6-9 p.m.
In this highly interactive workshop, we’ll explore the basics of branding and using that foundation, give you some tools to help kick start your own brand-building process.
This on-site workshop will cover:
The difference between Marketing, Advertising and Branding
What a brand is and why it matters
Essential components of a brand
How Ad Agencies create brands
Questions to ask yourself to create a brand that reflects your unique selling proposition
Tips from the trenches for building your brand
Who Should Take This
Sole proprietors, entrepreneurs, small- to medium-sized businesses, creatives working with clients, or leaders trying to infuse branding into their businesses.
Interested? Then sign the heck up. But be sure to message me first for a 15 percent discount.
About Heather Munro
An entrepreneurial, brand-focused copywriter, Heather Munro has more than 15 years experience working for top clients and employers, including WhiteWave Foods, Pharmaca, Door to Door Organics, Gaiam TV, Talbots, CVS and Liberty Mutual. Her work has been published in Fortune and she received national media coverage in Redbook for a product she created: Namaspray® yoga mat cleaner.
Why I Started a Travel Blog on Substack
When I started spending more time in Istria, Croatia, there were many reasons to begin writing my own travel blog. Not only could I showcase my writing chops, I could also return to writing for pleasure, capturing all of the big feelings that come with being a part-time expat.