You're on Page One of Google. Is Your Copy Driving Sales Away?
blog post
Aug 20, 2014
You’re on Page One of Google. Is Your Copy Driving Sales Away?
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By Heather Munro
Photo by Bench Accounting on Unsplash
Congratulations! Your business is ranking on Internet searches. You’ve spent your money on SEO, web design and paid search ads. But no one is buying. Could it be that your slapped-together copy is turning your prospects off?
I humbly submit that, like many companies today, you’ve overlooked a tool in your creative arsenal: the words. Words engage. Invite. Entice. Romance. Encourage people to email you directly with questions. Sign up for your service. Buy your product. Tell their friends about you. Share your blog post.
I once worked for a company that never wanted to circulate copy for approval before it went up on the website. Not even to check for typos. As someone with an ad agency background, this astounded me.
The copy you choose to describe your product, service or business matter. People may be reading less these days, but that means you’ve got to grab their attention even more. If you want to engage with your customers and prospects, choose your words that speak specifically to your audience.
Why I Started a Travel Blog on Substack
When I started spending more time in Istria, Croatia, there were many reasons to begin writing my own travel blog. Not only could I showcase my writing chops, I could also return to writing for pleasure, capturing all of the big feelings that come with being a part-time expat.